Agenda
6:45 AM - 7:00 PM
Registration
7:00 AM
Breakfast Buffet
7:30 - 8:20 AM
Refractive Surgery: How to Effectively Counsel your Patients about the Latest Technologies
Speaker: Dr. Saama Sabeti
COPE ID: Non-COPE
7:30 - 8:20 AM
Cataract Surgery: The Role of the Optometrists in Meeting and Exceeding Patient Goals
Speaker: Dr. Barrett Eubanks
COPE ID: Non-COPE
8:30 - 10:10 AM
Laser Procedures in Optometric Practice
Speaker: Dr. Blair Lonsberry
COPE ID: 86432-LP
The ever-expanding scope of practice for optometrists is seeing the use of lasers in optometric practice becoming more commonplace. The following interactive course will explore the various use of lasers in optometric practice including YAG capsulotomies, ALT/SLT, laser peripheral iridotomy and the newest laser procedure vitreous floater vitreolysis.
8:30 - 10:10 AM
Concussion and Return to Play
Speaker: Dr. Geoff Heddle
COPE ID: 89222-NO
10:25 - 11:15 AM
Important Lab Testing in Optometry
Speaker: Dr. Caroline Pate
COPE ID: 86616-GO
Laboratory testing can be crucial to effective diagnosis and management of ocular disease. Indications and interpretation of pertinent lab tests will be covered in a case-based format.
10:25 - 11:15 AM
Understanding the Importance of Light Sensitivity and Migraine in Eyecare
Speaker: Dr. Harbir Sian
COPE ID: 90500-GO
This course will discuss light sensitivity and its connection to migraines, and treatment options.
11:30 - 12:30 PM
Intermittent Fasting Demystified
Speaker: Dr. Jason Fung
COPE ID: Non-COPE
12:30 - 1:30 PM
Lunch buffet
12:30 - 5:00 PM
InfoMart trade show
1:00 - 2:00 PM
Book signing with Dr. Jason Fung at InfoMart
4:00 - 4:50 PM
Building a Winning Culture: Beyond Paychecks and Perks
Speaker: Dr. Harbir Sian
COPE ID: 85554-PM
Attracting and retaining high quality employees is one of the biggest challenges faced by businesses across all industries. Taking personal lessons learned from his own practices and insights gleaned from multiple other successful business owners, Dr. Harbir Sian shares 10 big ideas on how you can build a winning culture that transcends wages and perks.
4:00 - 4:50 PM
Optimizing the Topical Management of Glaucoma
Speaker: Dr. Pinakin Davey
COPE ID: 90200-GL
This course deals with various classes of glaucoma medications and when to consider and when not to consider certain agents. Understanding side effects, contraindications and factors that influence persistence and adherence to intraocular pressure lowering agents.
5:00 - 5:50 PM
Mastering Scleral, Corneal, and Myopia Management With Contact Lenses!
Speaker: Dr. Daddi Fadel
COPE ID: 90681-CL
5:00 - 5:50 PM
Vision & TBI: What the OD Needs to Know and Do in Primary Care
Speaker: Dr. Kristel Jefferies
COPE ID: 90351-NO
This lecture presents the primary care optometrist with the essentials of how to manage patients with traumatic brain injury in his practice. The optometrist will leave the lecture with key pieces of information as well as screening tools, referral guidelines and best practices in managing this unique patient population.
6:00 - 7:30 PM
OAO/UW reception
8:00 - Midnight
Networking and Dining Experience at The Museum (for OAO members only)
6:45 AM - 4:00 PM
Registration
7:00 AM
Breakfast Buffet
7:30 - 8:20 AM
Bioregenerative Solutions for Acute and Refractory Ocular Surface Disease
Speaker: Dr. Richard Maharaj
COPE ID: Non-COPE
This lecture will discuss the latest bioregenerative solutions for treating advanced ocular surface disease. There will be a specific focus on platelet rich in growth factors (PRGF) and dehydrated amniotic membrane applications in primary eye care.
7:30 - 8:20 AM
Myopia Management 101
Speaker: Dr. Alisa Khan
COPE ID: Non-COPE
Achieve success in navigating the realm of myopia management. Uncover contemporary techniques and evidence-backed solutions that will elevate your practice to greater heights.
8:30 - 10:10 AM
Red Flag or Red Herring in Neuro-Ophthalmology
Speaker: Dr. Andrew Lee
COPE ID: 90517-NO
This course will describe the relevant anatomy and pathology of specific optic nerve lesions using a didactic and interactive format with a neuro-ophthalmologist. Clinical examples and associated neuroimaging will be shown to demonstrate clinico-radiologic correlation. Optometrists should be able to use pattern recognition and illness scripts to recognize, triage, and refer potentially life or vision threatening causes of optic nerve lesions. Distinguishing the critical red flag from the distracting red herring is an important skill in optic nerve assessment by optometry.
10:25 - 11:15 AM
Perilous Pupils
Speaker: Dr. Andrew Lee
COPE ID: 90518-NO
The pupil examination is a critical part of the neuro-ophthalmic exam and can be used to differentiate benign from potentially life threatening etiologies of afferent and efferent pupil damage.
11:45 - 1:30 PM
President's Lunch and OAO Awards
1:40 - 3:20 PM
Metabolic, Nutritional and Endocrine Aspect of Concussion Recovery - What an Optometrist Should Know
Speaker: Dr. Paul Hrkal
COPE ID: 90514-NO
Concussions are one of most common neurological injuries in the world and new research is being published monthly with a direct impact on optimal clinical management. In this lecture, Dr Hrkal will condense and summarize the latest literature on the pathophysiology of mild Traumatic Brain Injury (mTBI) with a specific focus on the nutritional, inflammatory endocrine aspects. With a specific focus on the most common mTBI symptoms and presentations, Dr Hrkal will present his functional medicine approach on hormonal, nutritional and supplemental interventions and how they can improve clinical outcomes for optometrists.
1:40 - 2:30 PM
Surgical Procedures in Optometric Practice
Speaker: Dr. Blair Lonsberry
COPE ID: 86577-SP
The ever-expanding scope of practice for optometrists is seeing the need to perform small surgical procedures in optometric practice becoming more commonplace. The following interactive course will explore the common eyelid lesions that are typically removed by optometrists, the most common means of removal, and pre-post operative considerations.
2:40 - 3:30 PM
Have Glaucoma? Would you Like a Side of Dry Eye With That?
Speaker: Dr. Mahnia Madan
COPE ID: COPE Pending
The glaucoma-related ocular surface disease is a significant and often underdiagnosed ocular comorbidity that can affect a patient’s quality of life. This lecture will provide an in-depth review of the various treatment options for not only managing glaucoma but also preserving the ocular surface.
3:45 - 4:35 PM
YouTube for HealthCare Professionals: Grow Your Clinic, Credibility and Clinical Outcomes
Speaker: Dr. Joseph Allen
COPE ID: 85741-PM
This course will discuss the use of YouTube Videos as a marketing tool as well as patient and/or public education to improve outcomes. Additionally, the fundamental equipment needed to get started, including tips on scripting, shooting and uploading will be reviewed. Strategies to use video content as an evergreen marketing tool and income source are also reviewed.
3:45 - 4:35 PM
Generic versus Brand Name - When Does it Really Matter?
Speaker: Dr. Marc Bloomenstein
COPE ID: 87252-PH
This course will answer the age-old question, “Can I get a generic?” Not all drops are created the same and thus each needs to be considered. This course will help to create a decision tree for the clinician.
4:45 - 5:35 PM
Rapid Fire Dry Eye Technology: PRP, IPL, RF
Speaker: Dr. Mahnia Madan
COPE ID: 84348-TD
This presentation is a 1-hour lecture designed to educate optometrists about three new advanced therapies to treat dry eye syndrome. The discussion will focus on Platelet Rich Plasma (PRP), Radio Frequency (RF), and Intense Pulsed Light (IPL), and the benefits of each for dry eye management. The use of these technologies in clinical practice will be highlighted in an interactive, case-based format.
4:45 - 5:35 PM
If Not Primary Then Secondary: What You Need to Know
Speaker: Dr. Marc Bloomenstein
COPE ID: C84242-GL
The diagnosis and management of Primary Glaucoma is well documented and taught. However, the Secondary glaucomas carry as big a risk for patients. This course will focus on looking for Secondary Glaucoma, managing the disease and new treatment options.
6:30 - Midnight
Networking event at The Factory (for OAO members only)
7:45 AM - 2:00 PM
Registration
8:00 AM
Breakfast Buffet
8:30 - 10:10 AM
Periocular Malignancies
Speaker: Drs. Andrew Gurwood and Marc Myers
COPE ID: 86603-SD
This presentation explores the diagnosis, management and prevention of skin cancer. The importance of gross observation and slit lamp biomicroscopy of the adnexa cannot be undervalued as a means of detecting, diagnosing and managing malignancies. Treatment modalities including surgical and non-surgical options are discussed.
8:30 - 10:10 AM
OCT Pearls for Clinical Practice
Speaker: Dr. Tom Sheidow
COPE ID: 90683-TD
10:10 - 10:45 AM
AGM check-in
10:45 - 12:30 PM
Annual General Meeting
12:30 - 1:10 PM
Lunch buffet
1:00 - 2:40 PM
Ocular Urgencies and Emergencies
Speaker: Dr. Andrew Gurwood
COPE ID: 84720-TD
Cases of current methods of treating ocular emergencies and urgencies. Includes the ocular adnexa and lacrimal system, mechanical and infectious involvement of the anterior segment, urgent glaucomas, and posterior segment disease.
2:55 - 3:45 PM
Out with the Hackneyed and in with the Neveaueyed: Looking at New Eye Care Treatments and Diagnosis
Speaker: Dr. Marc Bloomenstein
COPE ID: 84243-GO
This course will give an overview of some of the hottest treatment options for some of the oldest problems that plague our profession. This course will draw a contrast from some antiquated optometric therapies and diagnosis to that of the modern approach specifically looking at what the future holds.
6:45 AM - 7:00 PM
Registration
7:00 AM
Breakfast Buffet
7:30 - 8:20 AM
Ocular Anatomy
Speaker: Dr. Caroline Pate
This course will cover the basic anatomy of the eye, including the different structures of the bony orbit, extraocular muscles, adnexa, anterior segment, and posterior segment. Function, purpose, and relevant clinical findings related to the structures will also be discussed.
7:30 - 8:20 AM
Concussion Testing
Speaker: Dr. Geoff Heddle
8:30 - 10:10 AM
Nutritional Therapies: More than Meets the Eye
Speaker: Dr. Pinakin Davey
This lecture will focus on various ocular conditions: AMD, Diabetes, Digital eye strain, visual function, and night vision, and older adult vision that benefit from using nutritional supplements and measurements that will allow for the baseline measurements and tracking of changes as the various supplements are taken.
8:30 - 10:10 AM
Scleral Lenses Know No Bounds
Speaker: Dr. Daddi Fadel
10:25 - 11:15 AM
It Starts with You: How to Translate Self Care into Patient Care
Speaker: Dr. Kristel Jefferies
Self-care is a hot topic but is poorly defined in the medical workspace. In this important lecture, participants will learn about why self-care is important in a medical profession, how this becomes an important part of a patient’s journey in their practice, as well as some practical ways to start implementing self-care at work and at home.
10:25 - 11:15 AM
Eyes on Dry Eye: What’s Your Role?
Speaker: Dr. Mahnia Madan
Dry eye disease accounts for nearly 45% of eye doctor visits, making it a common reason for seeking eye care. Patients often endure symptoms for an average of 6.5 years before even seeking help. Research shows that dry eye disease can significantly impair a patient’s quality of life. Early detection and intervention can prevent long-term damage. Join us in this course to explore the identification of dry eye disease and discuss the latest treatment advancements.
11:30 - 12:30 PM
Intermittent Fasting Demystified
Speaker: Dr. Jason Fung
Intermittent fasting, the voluntary abstinence from eating, provides a powerful method of improving health for a variety of reasons. We discuss the physiology behind fasting and address common misperceptions. For weight loss, fasting provides important benefits beyond calorie restriction by correcting the hormonal imbalance behind it.
12:30 - 1:30 PM
Lunch buffet
12:30 - 5:00 PM
InfoMart trade show
4:00 - 4:50 PM
Patient History and Triage Techniques
Speaker: Dr. Caroline Pate
5:00 - 5:50 PM
E-Commerce in Eyecare
Speaker: Dr. Harbir Sian
While e-commerce has been booming in almost every industry for many years now, COVID-19 has accelerated its acceptance into the mainstream population. Unfortunately, over the past decade, our industry has been notoriously slow to accept and adopt the changes that have come with the e-commerce wave. However, we now have many tools available to help us get back in the game. This lecture discusses how ECPs can use tools such as digital marketing, e-commerce, and virtual consults to thrive in the new economy.
6:00 - 7:30 PM
OAO/UW reception
6:45 AM - 7:00 PM
Registration
7:00 AM
Breakfast Buffet
7:30 - 8:20 AM
Refractive Surgery: How to Effectively Counsel your Patients about the Latest Technologies
Speaker: Dr. Saama Sabeti
COPE ID: Non-COPE
7:30 - 8:20 AM
Cataract Surgery: The Role of the Optometrists in Meeting and Exceeding Patient Goals
Speaker: Dr. Barrett Eubanks
COPE ID: Non-COPE
8:30 - 10:10 AM
Laser Procedures in Optometric Practice
Speaker: Dr. Blair Lonsberry
COPE ID: 86432-LP
The ever-expanding scope of practice for optometrists is seeing the use of lasers in optometric practice becoming more commonplace. The following interactive course will explore the various use of lasers in optometric practice including YAG capsulotomies, ALT/SLT, laser peripheral iridotomy and the newest laser procedure vitreous floater vitreolysis.
8:30 - 10:10 AM
Concussion and Return to Play
Speaker: Dr. Geoff Heddle
COPE ID: 89222-NO
10:25 - 11:15 AM
Important Lab Testing in Optometry
Speaker: Dr. Caroline Pate
COPE ID: 86616-GO
Laboratory testing can be crucial to effective diagnosis and management of ocular disease. Indications and interpretation of pertinent lab tests will be covered in a case-based format.
10:25 - 11:15 AM
Understanding the Importance of Light Sensitivity and Migraine in Eyecare
Speaker: Dr. Harbir Sian
COPE ID: 90500-GO
This course will discuss light sensitivity and its connection to migraines, and treatment options.
11:30 - 12:30 PM
Intermittent Fasting Demystified
Speaker: Dr. Jason Fung
COPE ID: Non-COPE
12:30 - 1:30 PM
Lunch buffet
12:30 - 5:00 PM
InfoMart trade show
1:00 - 2:00 PM
Book signing with Dr. Jason Fung at InfoMart
4:00 - 4:50 PM
Building a Winning Culture: Beyond Paychecks and Perks
Speaker: Dr. Harbir Sian
COPE ID: 85554-PM
Attracting and retaining high quality employees is one of the biggest challenges faced by businesses across all industries. Taking personal lessons learned from his own practices and insights gleaned from multiple other successful business owners, Dr. Harbir Sian shares 10 big ideas on how you can build a winning culture that transcends wages and perks.
4:00 - 4:50 PM
Optimizing the Topical Management of Glaucoma
Speaker: Dr. Pinakin Davey
COPE ID: 90200-GL
This course deals with various classes of glaucoma medications and when to consider and when not to consider certain agents. Understanding side effects, contraindications and factors that influence persistence and adherence to intraocular pressure lowering agents.
5:00 - 5:50 PM
Mastering Scleral, Corneal, and Myopia Management With Contact Lenses!
Speaker: Dr. Daddi Fadel
COPE ID: 90681-CL
5:00 - 5:50 PM
Vision & TBI: What the OD Needs to Know and Do in Primary Care
Speaker: Dr. Kristel Jefferies
COPE ID: 90351-NO
This lecture presents the primary care optometrist with the essentials of how to manage patients with traumatic brain injury in his practice. The optometrist will leave the lecture with key pieces of information as well as screening tools, referral guidelines and best practices in managing this unique patient population.
6:00 - 7:30 PM
OAO/UW reception
8:00 - Midnight
Networking and Dining Experience at The Museum (for OAO members only)
6:45 AM - 4:00 PM
Registration
7:00 AM
Breakfast Buffet
7:30 - 8:20 AM
Bioregenerative Solutions for Acute and Refractory Ocular Surface Disease
Speaker: Dr. Richard Maharaj
COPE ID: Non-COPE
This lecture will discuss the latest bioregenerative solutions for treating advanced ocular surface disease. There will be a specific focus on platelet rich in growth factors (PRGF) and dehydrated amniotic membrane applications in primary eye care.
7:30 - 8:20 AM
Myopia Management 101
Speaker: Dr. Alisa Khan
COPE ID: Non-COPE
Achieve success in navigating the realm of myopia management. Uncover contemporary techniques and evidence-backed solutions that will elevate your practice to greater heights.
8:30 - 10:10 AM
Red Flag or Red Herring in Neuro-Ophthalmology
Speaker: Dr. Andrew Lee
COPE ID: 90517-NO
This course will describe the relevant anatomy and pathology of specific optic nerve lesions using a didactic and interactive format with a neuro-ophthalmologist. Clinical examples and associated neuroimaging will be shown to demonstrate clinico-radiologic correlation. Optometrists should be able to use pattern recognition and illness scripts to recognize, triage, and refer potentially life or vision threatening causes of optic nerve lesions. Distinguishing the critical red flag from the distracting red herring is an important skill in optic nerve assessment by optometry.
10:25 - 11:15 AM
Perilous Pupils
Speaker: Dr. Andrew Lee
COPE ID: 90518-NO
The pupil examination is a critical part of the neuro-ophthalmic exam and can be used to differentiate benign from potentially life threatening etiologies of afferent and efferent pupil damage.
11:45 - 1:30 PM
President's Lunch and OAO Awards
1:40 - 3:20 PM
Metabolic, Nutritional and Endocrine Aspect of Concussion Recovery - What an Optometrist Should Know
Speaker: Dr. Paul Hrkal
COPE ID: 90514-NO
Concussions are one of most common neurological injuries in the world and new research is being published monthly with a direct impact on optimal clinical management. In this lecture, Dr Hrkal will condense and summarize the latest literature on the pathophysiology of mild Traumatic Brain Injury (mTBI) with a specific focus on the nutritional, inflammatory endocrine aspects. With a specific focus on the most common mTBI symptoms and presentations, Dr Hrkal will present his functional medicine approach on hormonal, nutritional and supplemental interventions and how they can improve clinical outcomes for optometrists.
1:40 - 2:30 PM
Surgical Procedures in Optometric Practice
Speaker: Dr. Blair Lonsberry
COPE ID: 86577-SP
The ever-expanding scope of practice for optometrists is seeing the need to perform small surgical procedures in optometric practice becoming more commonplace. The following interactive course will explore the common eyelid lesions that are typically removed by optometrists, the most common means of removal, and pre-post operative considerations.
2:40 - 3:30 PM
Have Glaucoma? Would you Like a Side of Dry Eye With That?
Speaker: Dr. Mahnia Madan
COPE ID: COPE Pending
The glaucoma-related ocular surface disease is a significant and often underdiagnosed ocular comorbidity that can affect a patient’s quality of life. This lecture will provide an in-depth review of the various treatment options for not only managing glaucoma but also preserving the ocular surface.
3:45 - 4:35 PM
YouTube for HealthCare Professionals: Grow Your Clinic, Credibility and Clinical Outcomes
Speaker: Dr. Joseph Allen
COPE ID: 85741-PM
This course will discuss the use of YouTube Videos as a marketing tool as well as patient and/or public education to improve outcomes. Additionally, the fundamental equipment needed to get started, including tips on scripting, shooting and uploading will be reviewed. Strategies to use video content as an evergreen marketing tool and income source are also reviewed.
3:45 - 4:35 PM
Generic versus Brand Name - When Does it Really Matter?
Speaker: Dr. Marc Bloomenstein
COPE ID: 87252-PH
This course will answer the age-old question, “Can I get a generic?” Not all drops are created the same and thus each needs to be considered. This course will help to create a decision tree for the clinician.
4:45 - 5:35 PM
Rapid Fire Dry Eye Technology: PRP, IPL, RF
Speaker: Dr. Mahnia Madan
COPE ID: 84348-TD
This presentation is a 1-hour lecture designed to educate optometrists about three new advanced therapies to treat dry eye syndrome. The discussion will focus on Platelet Rich Plasma (PRP), Radio Frequency (RF), and Intense Pulsed Light (IPL), and the benefits of each for dry eye management. The use of these technologies in clinical practice will be highlighted in an interactive, case-based format.
4:45 - 5:35 PM
If Not Primary Then Secondary: What You Need to Know
Speaker: Dr. Marc Bloomenstein
COPE ID: C84242-GL
The diagnosis and management of Primary Glaucoma is well documented and taught. However, the Secondary glaucomas carry as big a risk for patients. This course will focus on looking for Secondary Glaucoma, managing the disease and new treatment options.
6:30 - Midnight
Networking event at The Factory (for OAO members only)
7:45 AM - 2:00 PM
Registration
8:00 AM
Breakfast Buffet
8:30 - 10:10 AM
Periocular Malignancies
Speaker: Drs. Andrew Gurwood and Marc Myers
COPE ID: 86603-SD
This presentation explores the diagnosis, management and prevention of skin cancer. The importance of gross observation and slit lamp biomicroscopy of the adnexa cannot be undervalued as a means of detecting, diagnosing and managing malignancies. Treatment modalities including surgical and non-surgical options are discussed.
8:30 - 10:10 AM
OCT Pearls for Clinical Practice
Speaker: Dr. Tom Sheidow
COPE ID: 90683-TD
10:10 - 10:45 AM
AGM check-in
10:45 - 12:30 PM
Annual General Meeting
12:30 - 1:10 PM
Lunch buffet
1:00 - 2:40 PM
Ocular Urgencies and Emergencies
Speaker: Dr. Andrew Gurwood
COPE ID: 84720-TD
Cases of current methods of treating ocular emergencies and urgencies. Includes the ocular adnexa and lacrimal system, mechanical and infectious involvement of the anterior segment, urgent glaucomas, and posterior segment disease.
2:55 - 3:45 PM
Out with the Hackneyed and in with the Neveaueyed: Looking at New Eye Care Treatments and Diagnosis
Speaker: Dr. Marc Bloomenstein
COPE ID: 84243-GO
This course will give an overview of some of the hottest treatment options for some of the oldest problems that plague our profession. This course will draw a contrast from some antiquated optometric therapies and diagnosis to that of the modern approach specifically looking at what the future holds.
6:45 AM - 7:00 PM
Registration
7:00 AM
Breakfast Buffet
7:30 - 8:20 AM
Ocular Anatomy
Speaker: Dr. Caroline Pate
This course will cover the basic anatomy of the eye, including the different structures of the bony orbit, extraocular muscles, adnexa, anterior segment, and posterior segment. Function, purpose, and relevant clinical findings related to the structures will also be discussed.
7:30 - 8:20 AM
Concussion Testing
Speaker: Dr. Geoff Heddle
8:30 - 10:10 AM
Nutritional Therapies: More than Meets the Eye
Speaker: Dr. Pinakin Davey
This lecture will focus on various ocular conditions: AMD, Diabetes, Digital eye strain, visual function, and night vision, and older adult vision that benefit from using nutritional supplements and measurements that will allow for the baseline measurements and tracking of changes as the various supplements are taken.
8:30 - 10:10 AM
Scleral Lenses Know No Bounds
Speaker: Dr. Daddi Fadel
10:25 - 11:15 AM
It Starts with You: How to Translate Self Care into Patient Care
Speaker: Dr. Kristel Jefferies
Self-care is a hot topic but is poorly defined in the medical workspace. In this important lecture, participants will learn about why self-care is important in a medical profession, how this becomes an important part of a patient’s journey in their practice, as well as some practical ways to start implementing self-care at work and at home.
10:25 - 11:15 AM
Eyes on Dry Eye: What’s Your Role?
Speaker: Dr. Mahnia Madan
Dry eye disease accounts for nearly 45% of eye doctor visits, making it a common reason for seeking eye care. Patients often endure symptoms for an average of 6.5 years before even seeking help. Research shows that dry eye disease can significantly impair a patient’s quality of life. Early detection and intervention can prevent long-term damage. Join us in this course to explore the identification of dry eye disease and discuss the latest treatment advancements.
11:30 - 12:30 PM
Intermittent Fasting Demystified
Speaker: Dr. Jason Fung
Intermittent fasting, the voluntary abstinence from eating, provides a powerful method of improving health for a variety of reasons. We discuss the physiology behind fasting and address common misperceptions. For weight loss, fasting provides important benefits beyond calorie restriction by correcting the hormonal imbalance behind it.
12:30 - 1:30 PM
Lunch buffet
12:30 - 5:00 PM
InfoMart trade show
4:00 - 4:50 PM
Patient History and Triage Techniques
Speaker: Dr. Caroline Pate
5:00 - 5:50 PM
E-Commerce in Eyecare
Speaker: Dr. Harbir Sian
While e-commerce has been booming in almost every industry for many years now, COVID-19 has accelerated its acceptance into the mainstream population. Unfortunately, over the past decade, our industry has been notoriously slow to accept and adopt the changes that have come with the e-commerce wave. However, we now have many tools available to help us get back in the game. This lecture discusses how ECPs can use tools such as digital marketing, e-commerce, and virtual consults to thrive in the new economy.
6:00 - 7:30 PM
